Traveling the world doesn’t have to mean draining your bank account. Going—the rebranded version of Scott’s Cheap Flights—has become one of the most trusted resources for finding incredible airfare deals. Whether you’re a casual vacationer or a seasoned traveler chasing bucket-list destinations, Going’s model makes it easier (and cheaper) to take that trip you’ve been dreaming about.
From Scott’s Cheap Flights to Going
When Scott Keyes started sharing unbelievable flight deals with friends in 2015, he never imagined it would grow into a travel platform with millions of subscribers. The service eventually rebranded as Going, but the mission stayed the same: help people see the world for less.
Today, Going tracks airfare from hundreds of departure airports and sends subscribers email alerts when prices drop—sometimes by hundreds of dollars—on both domestic and international routes.
How Going Works
Going isn’t a booking site. Instead, it’s a flight deal alert service. Here’s the process:
- You sign up and choose your home airports.
- Going’s team and software constantly monitor airline pricing.
- You get alerts when a fare meets their deal criteria.
- You book directly with the airline or trusted travel site.
Because Going doesn’t sell tickets, there’s no markup—just the raw deal, delivered straight to your inbox.
Membership Options
Going offers three tiers:
- Free – Limited alerts from major airports, a taste of what’s possible.
- Premium – More frequent deals, including rare error fares, plus alerts from up to 10 airports.
- Elite – Everything in Premium, plus first-class and business-class deals and mistake fares that can save thousands.
Premium and Elite members typically receive 5–10 times more alerts than free users, which increases the odds of snagging a great fare before it disappears.
The Going Advantage
There are plenty of flight search engines, so what makes Going special?
- Human + Tech Approach – Automated fare monitoring is paired with real travel experts who review each deal before sending it out.
- Error Fare Alerts – Sometimes airlines misprice tickets; Going helps you pounce before they’re fixed.
- Long Booking Windows – Many deals are for travel 2–11 months out, giving you time to plan.
- Quality Control – Going avoids “too good to be true” fares that have unrealistic layovers or hidden costs.
Savings That Add Up
A single booked deal can pay for years of membership. Example alerts have included:
- New York to Paris for \$278 roundtrip.
- Los Angeles to Tokyo for \$482 roundtrip.
- Chicago to Rome in business class for under \$2,000 (normally \$4,500+).
Because deals are time-sensitive—sometimes lasting only hours—subscribers who act quickly often score the best results.
Traveler Stories
The Going community is filled with people who’ve used the service to travel more often:
“I joined Premium last year and have already been to Greece, Iceland, and Mexico for under \$400 each trip.”
“I booked a honeymoon to Bali for \$480 roundtrip. We couldn’t have afforded it without Going.”
These stories highlight the emotional side of cheap flights: they turn “maybe someday” into “this year.”
Limitations to Keep in Mind
- Deals are departure airport–specific, so smaller regional airports may get fewer alerts.
- You need flexibility—the best deals might not line up with your exact preferred dates.
- Prices can disappear quickly; booking speed is key.
For travelers who can adjust dates and act fast, the payoff is huge.
Why Going Works in 2025
Airline pricing remains unpredictable, and fuel costs and demand spikes have kept average fares high. In this environment, having a team actively hunting for low fares gives you a competitive edge.
Going’s model thrives on finding flash sales, off-peak deals, and rare mistake fares, which are still out there—but you need to know about them before everyone else.
Final Takeaway
Going is more than a newsletter—it’s a tool that changes how you think about travel planning. Instead of choosing a destination first and paying whatever it costs, you can flip the script: wait for an irresistible fare, then plan the trip around it.
If you’re ready to travel more and spend less, Going might just be the most valuable email you’ll ever subscribe to.