When you think about travel, it’s often the moments in between—the cooking class in a tucked-away kitchen, the sunset sail across turquoise waters, the hidden hiking trail revealed by a local—that stay with you for life. Viator, a global tours and activities marketplace, is built to make those moments easier to find, book, and enjoy. Whether you’re an adventurous explorer or a slow-paced wanderer, Viator brings the best of the world’s experiences right to your fingertips.
Why Viator Stands Out
Founded with the mission to connect travelers to the world’s most memorable activities, Viator has grown into one of the largest online platforms for tours and excursions. With access to over 300,000 experiences in more than 2,500 destinations, Viator makes it easy to plan your days anywhere in the world, from big-name cities to remote corners of the globe.
The real magic lies in its variety and flexibility—you can find everything from skip-the-line museum passes to multi-day guided adventures, often with free cancellation for peace of mind.
Curated for Every Travel Style
- The Cultural Enthusiast
If museums, local history, and architecture are your passions, Viator has an extensive range of tours led by expert guides. Think private walking tours through Rome’s ancient streets, guided visits to Kyoto’s temples, or a deep dive into the art collections of Paris. - The Food Lover
Viator offers cooking classes in local homes, food tours through bustling markets, and even vineyard visits where you can taste wines straight from the source. A popular favorite? A street food tour in Bangkok, where you can savor authentic flavors you’d never find on your own. - The Outdoor Adventurer
Whether it’s kayaking along Croatia’s Dalmatian Coast, hiking Machu Picchu, or snorkeling in the Great Barrier Reef, Viator’s outdoor experiences are tailored for every skill level, with professional guides to ensure both safety and fun. - The Relaxation Seeker
For those who prefer to take it slow, Viator offers spa days, scenic cruises, and wine-tasting experiences that let you enjoy the best of a destination without the rush.
Advantages of Booking Through Viator
- Verified Reviews: Every review on Viator comes from a traveler who booked through the platform, so you can trust the feedback.
- Flexible Cancellation: Many experiences offer free cancellation up to 24 hours before, giving you the flexibility to adapt your plans.
- Mobile Tickets: Skip printing and go digital—just show your mobile ticket to your guide or at the entrance.
- Customer Support: 24/7 service means help is always a call or click away, no matter your time zone.
Popular Viator Experiences Around the Globe
- New York City: Skip-the-line passes for the Empire State Building and Statue of Liberty cruises.
- Dubai: Desert safari with camel rides, dune bashing, and a barbecue dinner under the stars.
- Florence: Private tour of the Uffizi Gallery with an art historian.
- Bali: Sunrise hike up Mount Batur followed by a traditional breakfast cooked with volcanic steam.
- Cape Town: Full-day Cape Peninsula tour with penguin spotting at Boulders Beach.
How Viator Elevates Your Travel Planning
Instead of spending hours searching multiple websites, Viator gives you a one-stop shop for experiences. You can filter by budget, duration, traveler rating, and activity type, making it simple to tailor your trip exactly the way you want. Their partnerships with local operators also ensure you’re getting authentic, on-the-ground expertise.
The best part? Many activities can be booked last-minute—perfect for spontaneous travelers or those who like to keep their schedules open.
Making Your Trip Truly Yours
Travel is personal, and Viator understands that. Whether you’re booking a short city break or a once-in-a-lifetime adventure, the platform gives you the tools to build an itinerary that reflects your style, pace, and passions. It’s not about checking off landmarks—it’s about living the experiences that will become your best stories.
Final Thoughts
In a world where travel has become more accessible than ever, the challenge isn’t deciding where to go—it’s knowing what to do once you’re there. Viator bridges that gap, offering handpicked experiences that let you connect deeply with your destination.
From the adrenaline of a whitewater rafting trip to the serenity of a wine country afternoon, Viator helps you capture the essence of every place you visit. So next time you’re planning a trip, think beyond flights and hotels—plan the experiences, and let Viator handle the rest.