In 1925, the first Rolls-Royce Phantom rolled onto the streets, redefining automotive excellence. A century later, the Phantom remains the gold standard of luxury cars—a symbol of prestige, craftsmanship, and engineering without compromise. As Rolls-Royce celebrates 100 years of its most iconic model in 2025, it’s a perfect time to reflect on the legacy and evolution of the Phantom.
A Royal Beginning: The Phantom I (1925–1931)
The original Phantom—then known simply as the “New Phantom”—debuted as the successor to the Silver Ghost. Built in both the UK and the US, it featured a 7.7-liter inline-six engine and was offered only as a chassis, with custom coachbuilders crafting bespoke bodies. It quickly earned a reputation for being whisper-quiet and effortlessly smooth—traits that would define every Phantom to follow.
The Phantom II & III: Art Deco Elegance (1930s)
The Phantom II refined the formula with improved suspension and styling, aligning with the elegance of the Art Deco era. The Phantom III, introduced in 1936, was groundbreaking—it was the first Rolls-Royce with a V12 engine and independent front suspension, delivering power with poise.
These early Phantoms weren’t just cars; they were moving works of art, gracing the garages of royals, film stars, and industrial magnates alike.
Post-War Prestige: Phantom IV to VI (1950s–1970s)
The Phantom IV, produced exclusively for royalty and heads of state, was so rare that only 18 were ever made. The Phantom V and Phantom VI continued the tradition, favored by Queen Elizabeth II and other global dignitaries. These models featured massive bodies, limousine-style coachwork, and unmatched refinement. They were not just vehicles—they were ceremonial objects.
During this time, the Phantom became entrenched as a cultural symbol of wealth, power, and British craftsmanship.
A Modern Rebirth: Phantom VII (2003–2017)
After a 23-year hiatus, Rolls-Royce—now under BMW ownership—revived the Phantom in 2003 with the all-new Phantom VII. Designed and built from the ground up, it retained the brand’s heritage while embracing modern luxury. With its imposing size, V12 engine, and hand-built interior, the Phantom VII reestablished Rolls-Royce as a leader in ultra-luxury motoring.
From tech billionaires to celebrities and royalty, the Phantom VII became the ultimate expression of bespoke luxury in the 21st century.
Contemporary Masterpiece: Phantom VIII (2017–Present)
The current Phantom VIII is a technological and aesthetic masterpiece. Built on Rolls-Royce’s exclusive “Architecture of Luxury” platform, it offers a serene, almost otherworldly driving experience. Innovations like laser headlights, “The Gallery” customizable dashboard, and the iconic Starlight Headliner create an environment of elegance and serenity.
Despite its cutting-edge features, the Phantom VIII remains faithful to the values of silence, comfort, and presence that defined the original model a century ago.
A Century of Influence and Individuality
Over 100 years, the Phantom has been more than just a car—it’s been a canvas for artistic expression. No two Phantoms are alike, thanks to Rolls-Royce’s legendary bespoke program. Customers have ordered everything from personalized embroidery to interiors inspired by fine art and global cultures.
The Phantom has appeared in films, royal parades, and the world’s most exclusive garages. It’s a name that evokes reverence—both for its past and for its promise of excellence.
Looking Ahead: The Future of the Phantom
As Rolls-Royce transitions to an all-electric future (with the Spectre leading the charge), the Phantom’s role remains central. While the Phantom IX has not yet been officially announced, speculation suggests that it may be electrified, continuing the brand’s commitment to innovation while preserving its storied legacy.
Final Thoughts
Few automobiles can claim a century of uninterrupted prestige. The Rolls-Royce Phantom has not only survived the test of time—it has shaped the very definition of luxury. As it turns 100, the Phantom stands not just as a car, but as an enduring symbol of what happens when craftsmanship, tradition, and innovation converge.
Happy 100th, Phantom. Here’s to the next century of timeless motoring.